THE CHALLENGE OF SNACK SHARE

The Challenge of Sanck Share:

马股有4只零食股:APOLLO (6432), LONBISC (7126), COCOLND (7205)和 KHEESAN (6203)。

一,生产成本增加。

主要原料有原糖,棕油,咖啡豆,可可等等。

大马会因天气的变化如厄尔尼诺 (El Nino)而造成产量减少促使供应减少并导致价格上涨。

制造业也会面对电费和最低薪金造成成本上涨。

二,马币疲软增加进口成本。

一些原料需从国外进口。

三,市场激烈的竞争。

业者会使用多媒体方式来促销新研发的产品,但经济不景气造成促销活动和研发拨款缩小。

零食业者会自己吸纳上涨成本造成盈利受到缩小。


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