DLADY 3026 INFORMATION OVERVIEW 1

Information Overview 1:

该集团主要是经营子母牌炼奶业务为主。

这个业务不会有爆炸性成长。

上任刚满一年的新董事经理古达想把DLADY打造一只养息股。

因为他认为与其把多余的现金放在银行吃那微薄的利息到不如把现金回馈给股东。

该集团以后将会使用教育(Educate),激动(Excite)和活力(Energize)这3策略来成长。

该集团的目标是孩童并会在包装上设计来吸引孩童和积极培养孩童从小喝牛奶的习惯来推动成长。

该集团做了一些调查并发现东南亚孩童缺少维生素D和营养不良。

因此该集团便开始调整旗下的产品,目前进行第二次研发并预计2020年将会推出新产品。

该集团未来计划将会在本地购买牛奶原料。

该集团的婴儿奶粉和牛奶在市占率分别是23%和51%。

该集团的婴儿奶粉的赚幅较高而牛奶却是薄利多销。


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